Mokotów’s most iconic office building gets a fresh makeover
Horizon (formerly Horizon Plaza), a class A office complex in Warsaw’s Mokotów-Służewiec district, is going through an overall rebranding process conducted by global real estate services firm Cushman & Wakefield. Union Investment, the property owner, decided to rename the office building, redesign its visual identity, introduce a new signage system in common areas and launch a new showroom. In spring 2020, more greenery, new tenant amenities and landscape elements will be added in the areas around and near the building.
Second life of older buildings
The Warsaw office market is growing at an exponential rate, with new projects emerging on the map of the Polish capital, investors stepping up activity, and tenants increasing their requirements with respect to property owners and managers. The ever stronger competition is forcing the owners of older building to make changes and adapt to current standards.
The preparation of a new visual identity concept and rebranding strategy for Horizon was a multiphase and complex process. We began our work with an in-depth analysis of the needs of the building’s tenants, its potential, location, surroundings, and previous identity. Relying on the data collected and integrated real estate marketing, I prepared a consistent marketing strategy to reposition Horizon on the Warsaw office market. The planned changes will significantly improve the perception of the building by potential tenants, as well as the work environment and user comfort. Another argument in favour of the strategy is that tenants are being increasingly driven to relocate to Mokotów-Służewiec, which has been recently going through a metamorphosis: from a typically business district into a vibrant place for spending leisure time, said Małgorzata Frąckiewicz, Property Marketing Manager, Office Agency, Cushman & Wakefield.
As part of the first marketing phase of the rebranding process, Horizon Plaza was renamed, given a new logo and a suite of leasing materials such as brochures and presentations. Now, it is being revamped to deliver a fresh interior and look. Its common areas, garages and outdoor areas will be provided with new signage elements. The showroom arranged to present to prospective tenants all fit-out options for a typical floorplate was relocated from the tenth to the fourth floor and fully remodelled.
What attracts tenants to Służewiec?
Tenants appreciate the potential of this location as it enjoys easy access to the airport. Other advantages include the proximity of Galeria Mokotów and new transport investments to ease congestion and improve local traffic. There are also multiple Veturilo bike rental stations and bike paths in the vicinity for those favouring green transport.
With favourable rental rates and lease terms, Służewiec is truly attractive for tenants. Office buildings that are a few years old stand a better chance of attracting tenants thanks to a fresh makeover or an addition of new features in public spaces, said Anna Górska-Kwiatkowska, Partner, Landlord Representation, Office Agency, Cushman & Wakefield.
Horizon is a class A office building which has been awarded the BREEAM certificate with a Very Good rating. It was completed in June 2009. It offers 35,000 sq m of office space and is located at 39A Domaniewska Street, a ten-minute drive from Okęcie Airport and a 15-minute drive from the centre of Warsaw. Its impressive architectural design was prepared by JSK Architekci. The complex also offers an almost 600-space car park and additional tenant amenities such as retail and services on the ground floor, showers for cyclists, well-lit rooms, large and openable windows and a modern Building Management System (BMS). HORIZON is a property of the German Union Investment Real Estate GmbH.
About Cushman & Wakefield
Cushman & Wakefield (NYSE: CWK) is a leading global real estate services firm that delivers exceptional value for real estate occupiers and owners. Cushman & Wakefield is among the largest real estate services firms with approximately 53,000 employees in 400 offices and 60 countries. In 2019, the firm had revenue of $8.8 billion across core services of property, facilities and project management, leasing, capital markets, valuation and other services. To learn more, visit www.cushmanwakefield.com or follow @CushWakeCE on Twitter.